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Health & Fitness

Out Of The Box: Some Creative Marketing Inspiration

Real estate pros are getting creative to sell homes.

A challenging real estate market really tests a real estate agent’s skills. Agents strive to set themselves apart from their competition, to market themselves and put in the time to make sure they meet their clients’ needs. Well, to do all that, sometimes we have to think outside of the box. I’ve put together a brief list of some inspiring recent examples of ingenuity in real estate.

A Realtor in Holliston, MA came up with the idea of teaming up with local businesses to host a fashion shoot in one of her listed homes. The husband-and-wife team recruited some friends as their models and worked with local beauty salons, a fashion designer, and a photographer to put together a fashion shoot featuring both the models and the unique home they were selling. (Read more about it here.)

Agents in Maine have used a similar technique, offering their listed homes for use in events and photo shoots for magazines to increase their visibility: “The magazines apparently attract the attention of high-end buyers, who must like seeing their future homes looking all sexy in a photo shoot.” (Source)

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Karen Hall, a Realtor based in Virginia, bought a brand new, bright-yellow Hummer to drive around town in and turn some heads. She needed to draw attention to herself, and her business, since she’d just moved into a town where she had no connections. She has her address and contact information plastered all over the car, and says she considers the gas expenses (she gets 10.4 miles to the gallon) a part of paying for her marketing, since she doesn’t use mailers or flyers. Thesame article also discusses Donna Evers, a Realtor who does home staging with her own high-end furniture for free. “ ‘Think of the house as a job interview. If you’re really well dressed and well put together the person who’s thinking about hiring you is going to be a lot more impressed,’ she says.”

What kinds of out-of-the-box marketing methods have you used to sell homes?

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